ICBC 2025 Elevate Vancouver Auto Show

Insurance Corporation of British Columbia (ICBC)

The Event:  ICBC sought to connect with the public on the crucial topic of distracted driving while driving was top of mind, at the 2025 Elevate Vancouver Auto Show.

The Format: Through an engaging street team featuring ICBC’s Distracted Driving Phone Suit, ICBC raised awareness in a fun and approachable way while promoting road safety and leaving a lasting impression on drivers of all ages. KindCo played a pivotal role in the success of the ICBC activation by recruiting and hiring an experienced roving brand ambassador team and a skilled mascot performer. The team also coordinated all training sessions, managed scheduling, and oversaw the logistics to ensure smooth day-to-day operations.

Event Partners:

• PS&Co (Creative concept)

• Elevate Vancouver Auto Show