Why You Should Hire an Event Planner For Your Corporate Retreat

Nov. 7

As more teams are working remotely, there is a business need to bring teams together in-person to strengthen relationships. If you are looking for high-impact ways to improve your corporate culture and get the teams to get to know each other, a corporate retreat is a great solution. Host your corporate retreat locally or internationally; both have benefits. Deciding on the right approach will depend on your business objectives and budget.

"Business travel is a bull market right now and event planners are suddenly strategic assets. Companies with a high share of remote workers need to get people in the same place some of the time, so they're investing to make those moments an experience that sets an aspirational tone for the firm. They book the One Hotel in South Beach, fly in managers from around the globe, and charge the event planner with creating 2.5 days that will make people feel better about their employer the other 363 days. I know this, as my speaking business has thrived." Scott Galloway, professor, author and public speaker.

As you plan your corporate retreat, here are some key reasons to bring in an event professional.

An event planner will save you time

Planning a retreat takes time. As a leader, you have other critical priorities that demand your attention. Hiring an expert means they can do the heavy lifting on the planning, and you and your team can stay out of the weeds of retreat planning. The goal of a retreat is to energize the team, so keeping the planning work off their plate helps achieve that goal.

Developing the corporate retreat experience and strategy

An event planner will provide the event framework

Planning an event is an art form. Prika Parker, author of "The Art of Gathering" says, "Gatherings crackle and flourish when real thought goes into them, when (often invisible) structure is baked into them, and when a host has the curiosity, willingness, and generosity of spirit to try." Event planners have years of experience to put behind their event strategies. They know how events best flow and how to maximize the day for impact. Not all events are created equal, and a thoughtful, strategic approach makes all the difference.

An event planner has tried and tested strategies

Hiring an event planner means you are hiring their years of expertise. From knowing the best cities to host a retreat to having incredible team-building experiences, they know what works and what doesn't. With an investment as significant as a corporate retreat, you want to ensure people walk away wowed. The experiences on the retreat become stories that can help incentivize new hires to join the team.