Consumer Engagement
There is power in experience. Experiential marketing gives people an opportunity to connect with your brand firsthand.
Designing a meaningful brand experience can help strengthen your connection with your customers and potential customers. Experiential marketing has to power to change perceptions, open up dialogues, educate and inspire.
Brand engagement is key to improving the talk value of your brand. Word of mouth is still one of the most powerful tools for gaining new customers.
Experiential Marketing
Brand Engagement Tools
It’s not easy to capture people’s attention. Creating engagement tools to showcase your product features or messaging helps to draw consumers in. Whether it’s an in-store display, trade show activation, or brand activation, having the right engagement tool can be the difference between people walking by or stopping to learn more.
Areas of Expertise:
Creative ideation
Prototype and concept design
Production of engagement tools
Activation of brand engagement tools
Experiential Events
There are many types of experiential events, but most full under these two categories:
Brand lead events (pop-ups, private/VIP events etc.)
Sponsored events (bringing your brand presence to an existing event)
From developing your event strategy, including event schedule or tour planning, to event execution and metrics tracking, we specialize in creating memorable brand experiences.
Areas of Expertise:
Creative concept / Ideation
Developing an event strategy (location/event research and outreach)
Tour planning (Summer tours, holiday tours)
Event management (onsite management, event staff recruitment and management)
Trade Show Activations
Depending on your business, trade shows can be a critical new business tool. Investing in a trade show booth that has stopping power will drive higher brand engagement and help to drive sales leads. Today, consumers expect more than a table with some pamphlets when they attend trade shows. Successful trade show activations draw consumers in through compelling designs and engagement tactics.
Areas of Expertise:
Tradeshow booth design
Tradeshow booth production
Tradeshow research & strategy
Tradeshow management, logistics and event execution
Sampling Campaigns
Product demos can be a great way to gain new brand fans. People who have trialed a product are more likely to purchase, particularly in the consumer goods industry. Finding unique ways to demo a product can help make a deeper brand impression.
Areas of Expertise:
Development and execution sampling strategies
Staffing recruitment and management
Production
PR Stunts & Events
Experiential Production
With over 15 years of experience in producing experiential brand activations, we understand the importance of a well-thought-out production plan. From ensuring the right materials are selected, Pantones are matched to accounting for weight, safety, ease of set up, and durability, it’s all in the details. Whether you are creating a festival booth, in-store display. trade show booth, mobile brand activation or a pop-up event, having a trusted production partner is key.
Areas of Expertise:
Creative concept & ideation
Material selection
Logistics planning
Fabrication
Delivery and set up / tear down
Experiential marketing and PR are a great pair. Experiential marketing can provide engaging stories and compelling content that can be used hand in hand with public relations.
Area of Expertise:
PR stunts (ideation, production, activation)
PR events (ideation, production, activation)
Would you like to connect about your experiential marketing needs? Let’s talk.