Corporate Engagement - A Team gathered around a table.

Corporate Engagement

In today’s world of hybrid, virtual and in-person teams, the importance of building a strong corporate culture is critical to a business’s success.

As we learn how to work in new ways, it’s important that we keep the human element in our organizations. Corporate engagement strategies help unite teams and foster a sense of community. Having a strong sense of community is a high predictor that an employee will stay at an organization longer.

More than just money:
In general, corporate culture is a much more reliable predictor of industry-adjusted attrition than how employees assess their compensation.

Corporate Event Planning

Employee Engagement

Employee engagement can take many forms, including:

  • Building trust within teams

  • Improving communication from leadership

  • Uniting in a shared purpose

  • Hosting a town hall with Q&A’s

  • Creating recognition programs

  • Coordinating team-building exercises

  • Gathering input/feedback from employees

Investing in connecting with your team will pay off in long-term retention and corporate reputation.

KindCo specializes in the following areas of corporate employee engagement.

Corporate Events

Many organizations host annual corporate events, particularly in the holiday season, but there are many opportunities to connect with your employees throughout the calendar year.

From summer parties, corporate retreats, lunch and learns, wrap parties to year-end celebrations, a well-rounded corporate engagement strategy has multiple touch points throughout the year to help boost morale and strengthen team connectivity.

Areas of Expertise:

  • Developing an annual corporate event strategy for employee engagement

  • Planning, developing and execution of corporate events

  • Auditing existing corporate event strategies for efficiency and maximum impact

Team Meetings

Having a thoughtful approach to how teams come together can pay great dividends.

This can be accomplished in a range of ways:

  • Coordinating moments of connection through fun team lunches or activities

  • Organizing a team happy hour or after-work drinks to foster team connection

  • Encouraging idea sharing through brainstorms (“yes, and” approach)

  • Gathering insights, channelling focus and rallying teams through strategic planning

How we gather as teams impacts how employees feel and the effectiveness of our meetings. For example, having a quick team check-in at the beginning of the meeting to understand where people are can help manage expectations throughout the meeting. Taking the last 5-10 minutes to recap deliverables and the next steps as a group can help ensure everyone is on the same page. Small tweaks to existing processes and meetings can drive business efficiency.

Areas of Expertise:

  • Auditing core team meetings and recommendations for running an effective meeting

  • Planning and executing team events or meetings (from location sourcing, and logistics planning, through to engagement tactics)

Conferences

Whether demonstrating thought-leadership by speaking at a conference or attending one for inspiration and networking, having the right conference strategy is key. Having an annual allowance for employees to attend conferences relating to their area of expertise can be a great way to invest in their personal development while exposing the company to new ideas and connections. Conferences are also a great opportunity to meet potential clients, partners, and suppliers and to recruit new hires.

Areas of Expertise:

  • Researching conferences in line with your industry

  • Logistics planning (booking travel, building itineraries)

  • Speaking opportunity outreach and management

  • Brand presence through sponsorship opportunities

Virtual Events

From team builders through to conference development and management, virtual events can be a great, inclusive way, to bring teams together.

Areas of Expertise:

  • Virtual team-building events

  • Virtual conferences

  • Virtual board meetings

Holiday Parties

Holiday parties are a great way to unite teams and close out another year with a memorable evening.

Areas of Expertise:

  • Event design and concepting

  • Event logistics and budget management (location scouting, vendor costing)

  • Event management including event production and onsite coordination

Looking for corporate engagement support?